By listening to the voice of their customers, Wilderness provides a fantastic experience (and I’m an advocate)

It’s always nice when you come across an organisation that stands out from the crowd, and deliver a world class customer experience.

I’ve just come back from, and still buzzing about, a wonderful customer experience (more about that in a moment).

It reinforces to me just how important listening to, and acting on customer feedback is as a low-cost goldmine for building better businesses.

Put another way, many organisations spend vast amounts of money on market research – figuring out their market demographics, segmentation and those four marketing P’s (price, product, place, promotion).

Read more at LinkedIn