The environments and context within which businesses operate are becoming increasingly complex. New tools are needed to understand and analyse issues within these complex environments. Midas Institute, works in partnership with individuals and organizations to explore, identify, and disseminate pragmatic “innovations in insight”.

The key areas of focus are:
- Customer engagement: The institute is developing next generation methodologies and frameworks that enable organisations to use social media to bring the customer into the heart of their organisation.
- Human behaviour: People are an integral part of any organisation. The Institute is researching and developing models that accurately reflect how people actually behave, rather than the traditional economics model of how they should behave.
- Futures: Determining the impact of policy and technology on social (individual and organisational) futures.
- Social dynamics: Exploring social environments and emerging technologies that foster interaction, collaboration and creativity within digital work environments.
- Complex systems: A key focus is to develop tools and methods that can be used to analyse complex real world problems (so called “wicked problems”). The Institute is innovating latest advances in 'non-linear' evolving systems analysis (realistic modelling of our increasingly complex social and commercial environments).
To participate in the Midas Institute,
call +64 (0)4 499 7788 or email institute@midasinfomedia.com
